Plaid is the new black. Although the day after Thanksgiving in the United States has long been referred to as “Black Friday,” a day when retail stores across the country hold big sales and welcome throngs of holiday shoppers looking for that special deal, in the past few years, small, locally-owned businesses have been participating in “Plaid Friday” in response to the recent trend of big box stores and national chains monopolizing the kick-off of the holiday season.
Some of these big retailers have begun to open earlier and earlier each year for the event, with several now opening on Thanksgiving evening to get a jump on the Black Friday craze, disrupting employees’ holiday time with family and causing smaller retailers and “Mom & Pop” shops to suffer as their customers flock to the well-hyped super sales. Plaid Friday and Small Business Saturday are now beginning to get just as much attention for their focus on supporting small employers, who contribute to local economies and practice good work ethics for the benefit of everyone in their communities.
Renamed and reinvented as Plaid Friday a few years ago by local entrepreneurs in Oakland, CA, the movement has spread across the country, and now many communities have organized their own special Plaid Friday deals and events. With the support of the Small Business Administration, American Express began their Small Business Saturday program a few years back as well, and eligible cardholders can enroll to get a $10 credit on a purchase of $10 or more at a participating small retailer. For more information on either event, please visit www.plaidfriday.com or www.shopsmall.com.
“By shopping small, we can help America’s small businesses do what they do best: grow their businesses, create good jobs, and ensure that our communities are vibrant,” says Karen Gordon Mills, the Administrator of the U.S. Small Business Administration.
Skip the stampedes at the malls and shop locally and joyfully instead! This holiday season, please remember to support the small businesses in your own communities and across the country. Here in Meredith, NH, we have a wonderful array of local shops at the Mill Falls Marketplace! While shopping small, we make a big difference.
The Mill Falls Blogging Team